Frito Lay’s new Sun Chips bag will be hitting the market on Earth Day 2010. The company claims this will be the first fully compostable snack chip bag made from plant-based materials. They say that all layers are produced using PLA (corn plastic) material from NatureWorks which makes the bag 100% compostable.

But what type of composting are we talking about? Is it safe for the home compost? In their advertising and labelling, companies often do not properly qualify this. There are many products that are compostable but are only meant for industrial composting facilities – not the home compost – so proper disposal of such products is essential.

One of the key differences of an industrial composting facility is the fact that there is regular turning, and moisture and temperatures get monitored during the composting process, achieving over 55 degrees Celsius for a consistent period of time. This will allow certain materials to break down better and faster, and it will kill potentially harmful bacteria from certain foods, such as meat, dairy and cooked foods that are not recommended for home compost situations.

Frito Lay Sun Chips does make mention in their press release that the new bag will fully decompose in approximately 14 weeks “if placed in a hot, active compost pile or bin.” So industrial composting is implied but not necessarily clear and the consumer advertising may suggest otherwise. However, NatureWorks is more specific on their website and says that their “Ingeo brand products are intended for industrial composters who very carefully regulate temperature, moisture and turning. Due to the variability in home composting, NatureWorks LLC does not recommend their products for use in home composting.”

Our Earthcycle produce packaging, for example, is certified home compostable which means it will break down in a home compost within 90 days, thereby not requiring special high temperatures.

If you’re interested to find out more about how Industrial Composting works, I suggest a website visit to the Edmonton Composting Facility, the largest co-composter in North America. Believe it or not, it takes up an area of about eight football fields and processes 200,000 tonnes of residential waste and 25,000 dry tonnes of biosolids each year. The city says that with recycling and composting, only 40 percent of Edmonton’s household waste goes to landfill.

A look inside the City of Edmonton’s Composting Facility Video Clip
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Additional Resources

Wikipedia: Industrial Composting

BPI: All About Composting

Compost Council of Canada

US Composting Council

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When I’m at the grocery store check-out till, I often wonder about the courageous customers that place their unprotected lettuce, tomatoes, or apples on the conveyor belt where hundreds of other items, including meats, poultry and fish, and sticky bakery items or dusty cans have already been transferred that day. What’s more, the cashier needs to touch every item and handle the cash in-between. Of course, we have the option of bringing our own reusable produce bags. Either way, it does beg a discussion about the benefits of packaging.

In our business, we come across many individuals that ask us the question, “Why use packaging in the first place?” There is great concern about packaging adding significantly to the overflowing landfills. And it’s true. According to the US Environmental Protection Agency (EPA) 2008 report, “Containers and packaging made up the largest portion of municipal solid waste generated in 2007: 31 percent or 78 million tons.”

Fresh produce packaged in Earthcycle

But let’s face it, when it comes to food packaging in particular, our convenience-driven and health conscious society with a growing affinity for portion-sized pre-packaged food cannot and maybe should not do without it. In particular with the recent panic surrounding the H1N1 virus, you want to know your food is wrapped safely from any possible contaminants and from pathogens in the air when it’s displayed in grocery stores.

And let’s not forget, packaging will protect from germs that can transfer from shoppers picking over the produce. Then there’s the damage to consider. In bulk displays, retailers are throwing away anywhere from 15 to 18 percent of produce due to it being picked over and damaged. With packaging, there is only five to eight percent waste at most.

So packaging is not only helpful for our health, but it also assists the retailer with maintenance of product integrity at store shelves and decreases the amount of fresh produce waste that will otherwise end up in landfills. James McWilliams discusses these issues in more detail in his recent New York Times article, “How About Them (Wrapped) Apples?” It is a worthwhile read.

This still leaves us with the overflowing landfills and waterways contaminated by packaging. But there are many packaging alternatives now available, including PLA and agricultural fiber options which are cost competitive with traditional plastics such as PET. Earthcycle is one of them. When we first conceptualized Earthcycle Packaging in 2004, we took the various issues discussed above among many more into consideration and believe that the benefits of packaging in the produce industry far outweigh the negatives.

In this day and age, we do not necessarily have to do without. We have the knowledge and understanding to leverage the design brilliance of nature to come up with the type of products that we have come to depend on without creating more waste or environmental harm in the meantime.

Our Earthcycle packaging, for example, follows the cycle of nature. Our product life cycle starts with a natural renewable resource, palm fiber, from which we mould certified home compostable packaging. Once the packaging has done its job protecting our food, it can be thrown into any compost and will break down within 90 days, returning to the earth as humus and creating valuable nutrients for the soil.

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Just like regular plastic, oxo-degradable plastic is made from oil or natural gas by-products, and according to the Oxo-Biodegradable Plastics Association (OBPA), degradation is possible by adding a chemical substance that decreases the material’s molecular weight over a given time period.

This additive process helps to speed up oxidation of the plastic, which then breaks down as long as the necessary elements of oxygen and microorganisms are available, such as air, soil, landfill, compost, and litter (Ecosafeplastics.com).

Proponents of oxo-degradable plastics claim various science-backed advantages, such as recycling safe and food safe, and also state that the oxo-plastics will biodegrade. However, this is where the debate gets a bit blurry because there is as of yet no one standard for the exact definition of “biodegradability.” According to a recent article from the European Plastics News, the ISO 17088 for example “requires that total biodegradation must be achieved within six months.” For oxo-degradable plastics biodegradation can be a whole lot longer – beyond twelve months.

Also, the Biodegradable Products Institute (BPI) says they have not yet seen any science backed “biodegradable” plastics that will break down completely in landfills within twelve months and leave no residue as per consumers’ expectations.

According to the US Federal Trade Commission (FTC) Green Guide, a product or package qualifies as biodegradable if it “completely breaks down and returns to nature, decomposing into elements found in nature within a reasonably short period of time after customary disposal.”

Oxo-degradable plastics will leave residues behind in the environment after degradation. Even though these microscopic pellets are not toxic and will not emit methane or nitrous oxide (OBPA 2010), they still remain in the environment and thus, the “biodegradability” argument continues.  

One major argument for oxo-degradable plastic is that as long as oil and gas extraction continues for energy consumption, it makes sense to use the associated by-product. Some sources question the use of limited land and water resources for example to produce bio-plastics such as PLA (corn plastic) which requires special industrial composting at 140 degrees. On the other hand, our dependence on non-renewable resources has to shift sooner rather than later so we would be wise to incorporate the available alternatives and help to optimize them.

In addition to the increasing use of PLA, there are agricultural fiber based products available on the market that are made from renewable resources, such as palm, bamboo, bulrush, and bagasse. These products are 100 percent compostable in the backyard compost and once broken down, make a healthy contribution to the soil as humus.

There are concerns that the majority of consumers will still toss compostable plastic packaging into their regular recycling or waste collection bins, especially since the infrastructure for curb side pickup of compost is not yet readily available in many municipalities. However, consumer awareness and responsibility is on the rise and an increasing number of individuals compost and sort their recyclables.

Statistics Canada says that in 2006, 30% of Canadians did compost their kitchen waste through a curb side program. In addition, many municipalities are starting to add compost to their curb-side pickup. Vancouver, my hometown, for example, has just announced their commitment to start a curb side compost program on Earth Day, April 22, 2010. Stay tuned to this blog for a discussion on Vancouver’s new composting initiative.

More links of interest:

Oxo-biodegradable Plastics Association

Symphony Environmental

Ecosafe

The Packer: Debate arises on sustainable packaging

PlasticsNews.com: Bioplastics industry joins oxo-degradable debate

Edie.net: ‘Degradable’ plastic not so environmentally fantastic, study reveals

Biodegradable polymers market to grow at 13% through 2014

The Truth About Bioplastics

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According to a recent article from PricewaterhouseCoopers, VANOC has been the first organizing committee in the history of the Olympic Games to integrate a sustainability management and reporting system into its business plan. It was based on international standards, such as AccountAbility’s AA1000 series, which are “principles-based standards for helping organizations become more accountable, responsible and sustainable.”

Given VANOC’s sustainability definition of managing the social, economic and environmental impacts and opportunities of [the] Games to produce lasting benefits, locally and globally,” they built sustainability into the games in 12 key areas. You can read the details here.

I wanted to take a closer look at the waste management side of things, and in particular, see what I could find on packaging. The VANOC 2008 to 2009 Sustainability Report states that overall, VANOC managed to divert 67% of their waste by reusing, recycling or composting it – that’s 734.2 metric tonnes of their total solid waste that they were successful in diverting from landfills during this time period. Their target for the actual game period of January 1 to March 31, 2010 was to divert a minimum of 85 percent of their total waste generated from all game operations. It’ll be interesting to see the results once the 2010 Sustainability Report is released.

In adopting Vancouver’s Zero Waste Challenge Strategy, VANOC has had to strategically work with sponsors, product suppliers, contractors and staff in the areas of source reduction, reuse, recycling, waste energy, landfill disposal, and education and communication.

For example, VANOC worked with one of their sponsors, The Hudson’s Bay Company (HBC), on their packaging. HBC sponsored furniture and linens for the athletes’ village. VANOC says that the waste creation from polystyrene (Styrofoam) packaging  would have been high. In addition, there would have been the generation of more traffic, more costs for waste disposal and the creation of greenhouse gas emissions through removal of non-recyclables. So HBC turned around and worked with its suppliers to find alternatives that would be acceptable to VANOC’s waste management policy, such as easily compactable and recyclable cardboard packaging and plastic films. In addition, HBC provided worker uniforms in bulk packaging.

The Hudson’s Bay Company was not the only sponsor who took the challenge seriously. Coke, for example, showcased its commitment to the Zero Waste Challenge and sustainable packaging by presenting its new, fully recyclable “PlantBottle”, using only 100 percent compostable beverage cups and lids, and collecting all PET containers for a 95 percent diversion of waste from landfills. Apparently, the uniforms worn by the Coke reps were made out of recycled PET bottles.

More links of interest:

Vancouver 2010 Sustainability Overview

12 Ways VANOC Built Sustainability into the Games

VANCOV 2008-2009 Sustainability Report
See page 54 for Waste Reduction details

Snapshot of VANOC 2008-2009 Sustainability Report
See page 14 for Environmental Stewardship and Impact Reduction Scorecard

VANOC announces additional “Sustainability Star” winners

Coke’s Zero Waste Carbon Neutral Sponsorship

Green is the New Red for zero-waste, carbon neutral sponsor

The Olympic Gold Rush – it’s Only Just Begun

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Polystyrene is one of the most widely used petroleum-based plastic products. We pretty much find it everywhere from insulation material for buildings to rescue equipment to packaging (yes, the “peanuts”) to plastic cutlery, coffee cups, and sandwich boxes.
It is synonymous with Styrofoam which is simply the trademark name owned by Dow Chemical Company. It’s easy to see the popularity of polystyrene given its strength, flexibility, lightweight, floatability, dye capacity, and insulation properties, among others. And yes, it is huge for meeting health safety standards and transportation needs. It is hard to imagine how we coped before the 1983 invention came along.

 

However, there are some major drawbacks. Polystyrene, or plastic No. 6 (PS), will not biodegrade, and according to Earth911.com, “Polystyrene is not easily recycled because it’s lightweight, has a low scrap value, and is not generally accepted as part of curbside recycling programs.” A recent article on styrofoam from the Centre for Civic Governance even suggested scrap value of polystyrene in the U.S. is negative.

While the polystyrene industry has been taking significant steps to advance the recycling of polystyrene, in looking at long-term market trends, the American Chemistry Council sees continuing challenges. When it comes to food services polystyrene in particular, they say that recycling efforts are not significant because the infrastructure required to do so is simply not sustainable in many markets.

So where does it go?  Due to polystyrene’s super light weight, it is unsinkable and easily carried by wind and water, thereby causing a large percentage to end up in places other than landfills.

A recent post on the official EPA blog Greenversation noted that “Polystyrene creates waste that just does not go away.” In particular, we see it floating around in our waterways and oceans providing danger to animals. In the Great Pacific Garbage Patch, “There are almost three kilograms of plastic for every half-kilo of plankton, which has a devastating effect on aquatic life that confuse the two” (Civic Governance, 2009). And now, scientists have just discovered another garbage patch in the Atlantic.

In addition, according to the EPA, the production of polystyrene releases 57 chemical byproducts, many of which can cause serious health challenges.

There are many alternatives to polystyrene on the market today, in particular in the packaging world. Click here for a recent post on some of these alternatives.

Here are a couple more interesting links:

Earth Resource Foundation Polystyrene Report

Great Pacific Garbage Patch Video

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Bioplastics  are a form of plastic that come from renewable sources, such as corn, vegetable oil or corn starch, for example. They differ from the standard plastics, made from petroleum, that we have come to depend on in society over the past several decades. For example, many clear plastic containers today are made from PLA or polylactic acid – a resin produced from corn. NatureWorks  in the USA is the world’s largest producer of PLA. Their containers are compostable in industrial composting facilities only. PLA is also used in cups and containers as an impermeable liner.

Scanning the Internet, there has been quite the debate over the past few years on whether or not corn plastic actually makes us better off than our conventional petroleum based PET. So here is a condensed list derived from the more prominent sources* that summarizes some of the key advantages and disadvantages of corn plastic:

Advantages of PLA

  1. Derived from corn which is a renewable resource
  2. PLA products are compostable in industrial composting facilities
  3. PLA is cost competitive with regular petroleum-based resins such as PET and most likely cost advantaged in the future given rising petroleum prices
  4. Producing PLA uses 65% less energy than producing conventional plastics
  5. Producing PLA creates 68% fewer greenhouse gases than producing conventional plastics
  6. PLA contains no toxins
  7. From a safety perspective it will not blow up like oil might

PLA pellets

Drawbacks/Criticism of PLA
  1. PLA is only compostable in industrial composting facilities – access is limited as only few sites in the USA exist (113+)
  2. PLA in large amounts may interfere with conventional composting because the resulting polymer will make the compost wetter and more acidic
  3. Consumers will dump PLA in with their regular PET recycling which can contaminate the PET recycling stream if it happens in large quantities
  4. Material Recovery Facilities (MRFs) have to pay to sort out PLA and pay again to dispose of it
  5. Because of the lack of infrastructure, the majority of PLA packaging is likely to still end up in landfills
  6. Most of the corn used to produce PLA is genetically modified
  7. Some individuals raise morality concerns in using food for packaging if so many people in the world are starving

In addition to PLA, there are a number of other renewable packaging alternatives hitting the markets, most notably, agricultural fiber products produced using natural fibers such as bagasse, bamboo, bulrush, and palm fiber. They differ mainly in that they can be composted at home, not requiring an industrial composting facility.  While they have many advantages, agricultural fiber based products are not necessarily direct substitutes to PLA. For example, they cannot be used for high moisture applications, such as cups, without partnering with PLA or other such product to offer a barrier coating.   

 *Sources
The Daily Green – TheDailyGreen.com: Is Corn Plastic Good for the Environment?
Smithsonian Magazine – Smithsonian.com: Corn Plastic to the Rescue
Nature Works LLC – NatureWorksLLC.com: Fact or Fiction
Oregon Environmental News – OregonLive.com: Corn plastic sounds great, but it’s tough to recycle and may foul systems
Plastic Redesign Project

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The annual DuPont Packaging Awards recognize excellence in packaging developments. Encouraging your customers and their customers to enter the DuPont Awards for Packaging Innovation can open new marketing and communications channels throughout the value chain. Packaging designers, converters, consumer goods producers, retailers and equipment manufacturers around the world are eligible. The industry’s longest running, independently judged competition honors innovation, sustainability and cost or waste reduction. For entry details click here.

Earthcycle – Natureflex Organic Kiwi Package was the 2008 winning package.

Watch the Earthcycle Innovia package details here:

Watch what the DuPont Juror’s had to say (click on Winner: Earthcycle & Innovia on the right):

Watch jurors’ comments on 2008 winning package: Earthcycle – Natureflex Organic Kiwi Package

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Everywhere we look, Walmart seems to be leading some kind of sustainability initiative. In April, Walmart will host the 5th Annual Sustainable Packaging Expo in Bentonville, AR, and just last week, we had the Walmart Green Business Summit here in Vancouver with David Suzuki as keynote speaker. Yes, you read right – THE David Suzuki. The corporate giants can no longer ignore the realities of our environment if they want to sustain their business – they are opening their boardroom doors to the individuals who used to make their lives difficult. At the same time, it looks like activists are realizing that they can no longer shun the big box corporate world. Collaboration and transparency may just become the favorable recipe.

So what does such collaboration and transparency look like for Walmart? More specifically, what does it look like at the sustainable packaging side of things? For starters, Walmart has been executing on their sustainable packaging objectives by implementing an online packaging scorecard, running a yearly Sustainable Packaging Expo, actively working with private brand suppliers on sustainable packaging solutions, and exploring alternatives for PVC used in private brand packaging. All of this is quite well documented on their website with a dedicated section for packaging. The process surrounding exhibitors at the Sustainable Packaging Expo is particularly of interest and demonstrates some of their efforts to use collaboration to bring about more transparency and clarity in messaging form their suppliers.

For the 2010 Sustainable Packaging Expo, Walmart is working with Environmental Packaging Intl. (EPI) and GreenerPackage.com. According to a recent post on GreenerPackage.com, exploring the details of this collaboration, GreenerPackage.com will host the virtual component of the Sustainable Packaging Expo in an effort to sustain the relationships between packaging suppliers, product suppliers, and buyers beyond the duration of the April Expo. According to the post, any supplier who would like to be considered as exhibitor has to upload their product specifications to the Greener Package Product Database first.

EPI is taking on the audit component. As per the GreenerPackage.com interview with Walmart’s Ron Sasine and Sam’s Club’s Robert Parvis:

 EPI is very well equipped to provide a level of review of environmental claims and substantiation that is helpful for us. We can then be assured that as our associates walk the floor, they are seeing claims and information that have been vetted and verified for accuracy.

Through Walmart’s efforts to collaborate with product and packaging suppliers, providing educational opportunities, working together to find solutions, and establishing third party audits and measurement tools, the sustainability messages from their packaging suppliers are becoming clearer and more focused, says Parvis.

So, what do we make of Walmart’s sustainability efforts and their work to bring about more collaboration and transparency? Do these efforts stem from a sincere concern for our natural environment or is it merely a competitive survival tactic? Or does it even matter if the direction is right and encourages others to follow suit?

Watch Walmart’s business case for Sustainable Packaging here:

Walmart: Sustainability 2.0 - Packaging - Clip

 

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Shannon Boase, Founder & CEO, Earthcycle Packaging Ltd.

For me, to be chosen as one of six SVN Innovation Award winners in 2009 was both re-affirming and inspirational. Sometimes, being in the business of doing good can make you feel like you’re the ugly duckling swimming in a big massive pond – becoming a member of SVN as one of the award winners felt like finally finding that “flock”. There are so many trailblazers here who have been through similar experiences – it simply makes for great learning being immersed in this community, able to share and network with so many like-minded individuals all coming together in one place.

I do what I do because it’s intuitive for me — because there is a problem, there is a solution, and the solution is a solution for much greater things than just finding the use for palm waste material. Earthcycle also addresses an important social element and the much larger environmental aspect. This is what speaks to me and continues to drive me.

SVN has actually been around for over 23 years, “inspiring business and social leaders to build a just economy and sustainable planet.” The SVN Innovation Awards were created to foster the next generation of social entrepreneurs, whether from the business or non-profit sector, to recognize the achievements of a new era of leaders, and to give them access to the over 500-member SVN community and its resources.

I’d like to thank the extremely professional staff at SVN for the important work they do – what a wonderful, caring group of individuals you are!

Check out the highlights from the 2009 SVN Awards
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An increasing number of products today are described as “eco-friendly” and biodegradable. However, not all of them live up to the environmentally friendly label. Even those that do make the grade as certified biodegradable or compostable don’t end up where they should.

According to the US Environmental Protection Agency (EPA), “Organic materials—comprised of yard trimmings, food scraps, wood waste, and paper and paperboard products —are the largest component of our trash and make up more than two-thirds of the US 249.6 million tons of solid waste in 2008.” The product category of containers and packaging specifically is right up there with 31 percent or 78 million tons making it to the municipal waste stream.

So what can we do? To start, let’s sort through the confusion and break down (pun intended) the differences between products that are compostable and those that are biodegradable.

Biodegradable

According to the US Federal Trade Commission (FTC) Green Guide, a product or package qualifies as biodegradable if it “completely breaks down and returns to nature, decomposing into elements found in nature within a reasonably short period of time after customary disposal.”

The Biodegradable Products Institute (BPI) cites a 2006 American Chemistry Council study showing that most consumers believe a product labeled “biodegradable” will go away completely and on its own in a year or less. The BPI says many consumers also believe that these products will “biodegrade” in landfills.

However, most of today’s landfills lack the key ingredients of exposure to sunlight, air and moisture for the product or package to break down in a timely manner. The BPI notes that today’s landfills are engineered to eliminate moisture and to slow biodegradation. “In fact, researchers have found in landfills legible 30 year old newspapers; 5 year old lettuce and 10 year old hotdogs,” the BPI said in a recent article. They strongly encourage that we focus our energy on our solid waste challenge through more source reduction, reuse, recycling and composting, decreasing the amounts of waste going to landfills and incinerators.

To combat the hikes in “biodegradable” claims, the FTC has been cracking down on false or deceptive environmental marketing claims.

Compostable

View of Earthcycle Packaging decomposing in your compost bin

Compostable products are similar to biodegradable ones, but when they break down, they turn into humus, which provides valuable nutrients to the soil. According to the FTC, for products to qualify as certified compostable “all the materials in the product or package will break down into, or otherwise become part of, usable compost (e.g., soil-conditioning material, mulch) in a safe and timely manner in an appropriate composting program or facility, or in a home compost pile or device. Compostable products typically break down over one to four months in a composter, depending on the product size and material used.

The important distinction between biodegradable and compostable products is that the resulting humus is safe and a valuable nutrient to soil.  The humus is tested for heavy metal content and must meet US and Canadian stated levels in order to be considered compostable.

Earthcycle turns to humus in your compost

So, while some products are considered biodegradable, they may not be considered compostable because they either don’t meet the heavy metal requirements or don’t break down in a timely fashion.

In the alternative packaging world, certified compostable products, such as our Earthcycle packaging, are made out of such natural products as palm fiber (which Earthcycle uses), bagasse (a sugarcane fiber), and vegetable starch to name a few. If you’re curious how Earthcycle composting works and what our product Life Cycle looks like – click here.

So, in addition to making better purchase decisions, looking for certified compostable products etc. (look for label below), and composting as much as applicable material as possible, here’s what the EPA recommends we can do:

“Reducing, reusing, recycling, and rebuying—the four “Rs”—is key to diverting organic materials from landfills or incinerators and protecting human health and our land, air, and water. Waste reduction and recycling prevents greenhouse gases (GHG) emissions, reduces pollutants, saves energy, conserves resources, and reduces the need for new disposal facilities.”

BPI Compostable Logo

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