Earthcycle Packaging

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The other day someone asked in response to my story on the “Trailblazers for Good” blog on Care2.com whether or not I would consider influencing and bringing about change in the palm oil industry? Well, the quick and high-level answer is yes – this has been my intention from the beginning – to create change in the industry by helping to create positive role models and economically viable alternatives for the disposal of palm waste. We recently had a discussion with a large palm oil plantation company in Malaysia and they agree that our company “represented the future of the industry.”

We became one of the early members of the Roundtable for Sustainable Palm Oil (RSPO), have volunteered to get a third party review done and verification to ensure the ethical sourcing of our raw palm fiber material, and continue to work with our supplier plantation to make improvements, measuring ourselves against the guidelines of the RSPO among others. And it really goes further than this.

After living in South East Asia for 15 years and returning to Canada, I was looking to develop a business concept that would allow me to not only address and help contribute to the sustainable development of the palm oil industry and a better quality of life and working conditions for those affected by the incineration of palm waste, but to also find a way to simultaneously address North America’s mounting waste problem, and the environmental and health hazards brought on by plastics. This is how Earthcycle Packaging was born!

Lofty goals? Maybe. But for me it is about aligning my values, passion and skills to affect incremental change in the short-term to hopefully inspire and bring about the necessary transformational change in the future.

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In time for Earth Day on April 22, the City of Vancouver announced a new three-phase curbside compost pick-up program for single-family homes. According to the City, phase one will allow families to add their vegetable and fruit scraps, tea bags, coffee grounds and filters to their yard trimming bins. In early 2011, we’re supposed to see this service extended to include all food scraps including meats, fish, dairy, bread, cereal products and food-soiled paper. The compost will be handled by a commercial composting facility, Fraser Richmond Soil & Fibre, which can generate the right amount of heat and moisture to break down this matter appropriately and in a timely manner.

As of yet, this program is unfortunately not available for apartment dwellers, although the City is working on a plan for Metro Vancouver to add collection to multi-family units and businesses. The good news is that there are some private grassroots initiatives starting up in Vancouver that are addressing the commercial composting challenge. Growing City for example started servicing the downtown Vancouver area last year.

There are significant reasons why cities, such as Vancouver, are finally jumping on the composting bandwagon. While composting initially costs more than land-filling, over the long-term, the benefits will outweigh these costs. Organic material from single-family homes in Vancouver makes up over 35 percent of garbage that ends up in our landfill. By diverting it to a local composting facility instead, we can reduce a large source of landfill-generated greenhouse gases, extend the life of our landfill, and generate a valuable resource for the community in the form of premium soil and mulch. What’s more, this industry generates additional jobs, and word has it that Fraser Richmond will also add technology that will allow for the production of renewable energy as of 2011. You can find out more on this through their parent company, Harvest.

Significant municipal infrastructure progress, such as adding new composting plants and programs, is good news for the alternative packaging industry. Such infrastructural change makes it easier to introduce innovative new packaging materials (made from agricultural fibers for example) as alternatives to traditional plastic packaging. It is one thing to find alternatives to plastic packaging, but if the infrastructure isn’t there to support that switch, it is more difficult to promote change.

More resources:

The Province: Vancouver OKs yard composting beginning April 22

Andrea Reimer: Curbside & Neighbourhood Compost Comes to Vancouver!

Granville Online: Curbside compost pickup in Metro Vancouver

Compost Council of Canada

US Composting Council

Natural Resources Defense Council: Keep organics and recyclables out of landfills and incinerators

Wikipedia: Composting

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When I’m at the grocery store check-out till, I often wonder about the courageous customers that place their unprotected lettuce, tomatoes, or apples on the conveyor belt where hundreds of other items, including meats, poultry and fish, and sticky bakery items or dusty cans have already been transferred that day. What’s more, the cashier needs to touch every item and handle the cash in-between. Of course, we have the option of bringing our own reusable produce bags. Either way, it does beg a discussion about the benefits of packaging.

In our business, we come across many individuals that ask us the question, “Why use packaging in the first place?” There is great concern about packaging adding significantly to the overflowing landfills. And it’s true. According to the US Environmental Protection Agency (EPA) 2008 report, “Containers and packaging made up the largest portion of municipal solid waste generated in 2007: 31 percent or 78 million tons.”

Fresh produce packaged in Earthcycle

But let’s face it, when it comes to food packaging in particular, our convenience-driven and health conscious society with a growing affinity for portion-sized pre-packaged food cannot and maybe should not do without it. In particular with the recent panic surrounding the H1N1 virus, you want to know your food is wrapped safely from any possible contaminants and from pathogens in the air when it’s displayed in grocery stores.

And let’s not forget, packaging will protect from germs that can transfer from shoppers picking over the produce. Then there’s the damage to consider. In bulk displays, retailers are throwing away anywhere from 15 to 18 percent of produce due to it being picked over and damaged. With packaging, there is only five to eight percent waste at most.

So packaging is not only helpful for our health, but it also assists the retailer with maintenance of product integrity at store shelves and decreases the amount of fresh produce waste that will otherwise end up in landfills. James McWilliams discusses these issues in more detail in his recent New York Times article, “How About Them (Wrapped) Apples?” It is a worthwhile read.

This still leaves us with the overflowing landfills and waterways contaminated by packaging. But there are many packaging alternatives now available, including PLA and agricultural fiber options which are cost competitive with traditional plastics such as PET. Earthcycle is one of them. When we first conceptualized Earthcycle Packaging in 2004, we took the various issues discussed above among many more into consideration and believe that the benefits of packaging in the produce industry far outweigh the negatives.

In this day and age, we do not necessarily have to do without. We have the knowledge and understanding to leverage the design brilliance of nature to come up with the type of products that we have come to depend on without creating more waste or environmental harm in the meantime.

Our Earthcycle packaging, for example, follows the cycle of nature. Our product life cycle starts with a natural renewable resource, palm fiber, from which we mould certified home compostable packaging. Once the packaging has done its job protecting our food, it can be thrown into any compost and will break down within 90 days, returning to the earth as humus and creating valuable nutrients for the soil.

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An increasing number of products today are described as “eco-friendly” and biodegradable. However, not all of them live up to the environmentally friendly label. Even those that do make the grade as certified biodegradable or compostable don’t end up where they should.

According to the US Environmental Protection Agency (EPA), “Organic materials—comprised of yard trimmings, food scraps, wood waste, and paper and paperboard products —are the largest component of our trash and make up more than two-thirds of the US 249.6 million tons of solid waste in 2008.” The product category of containers and packaging specifically is right up there with 31 percent or 78 million tons making it to the municipal waste stream.

So what can we do? To start, let’s sort through the confusion and break down (pun intended) the differences between products that are compostable and those that are biodegradable.

Biodegradable

According to the US Federal Trade Commission (FTC) Green Guide, a product or package qualifies as biodegradable if it “completely breaks down and returns to nature, decomposing into elements found in nature within a reasonably short period of time after customary disposal.”

The Biodegradable Products Institute (BPI) cites a 2006 American Chemistry Council study showing that most consumers believe a product labeled “biodegradable” will go away completely and on its own in a year or less. The BPI says many consumers also believe that these products will “biodegrade” in landfills.

However, most of today’s landfills lack the key ingredients of exposure to sunlight, air and moisture for the product or package to break down in a timely manner. The BPI notes that today’s landfills are engineered to eliminate moisture and to slow biodegradation. “In fact, researchers have found in landfills legible 30 year old newspapers; 5 year old lettuce and 10 year old hotdogs,” the BPI said in a recent article. They strongly encourage that we focus our energy on our solid waste challenge through more source reduction, reuse, recycling and composting, decreasing the amounts of waste going to landfills and incinerators.

To combat the hikes in “biodegradable” claims, the FTC has been cracking down on false or deceptive environmental marketing claims.

Compostable

View of Earthcycle Packaging decomposing in your compost bin

Compostable products are similar to biodegradable ones, but when they break down, they turn into humus, which provides valuable nutrients to the soil. According to the FTC, for products to qualify as certified compostable “all the materials in the product or package will break down into, or otherwise become part of, usable compost (e.g., soil-conditioning material, mulch) in a safe and timely manner in an appropriate composting program or facility, or in a home compost pile or device. Compostable products typically break down over one to four months in a composter, depending on the product size and material used.

The important distinction between biodegradable and compostable products is that the resulting humus is safe and a valuable nutrient to soil.  The humus is tested for heavy metal content and must meet US and Canadian stated levels in order to be considered compostable.

Earthcycle turns to humus in your compost

So, while some products are considered biodegradable, they may not be considered compostable because they either don’t meet the heavy metal requirements or don’t break down in a timely fashion.

In the alternative packaging world, certified compostable products, such as our Earthcycle packaging, are made out of such natural products as palm fiber (which Earthcycle uses), bagasse (a sugarcane fiber), and vegetable starch to name a few. If you’re curious how Earthcycle composting works and what our product Life Cycle looks like – click here.

So, in addition to making better purchase decisions, looking for certified compostable products etc. (look for label below), and composting as much as applicable material as possible, here’s what the EPA recommends we can do:

“Reducing, reusing, recycling, and rebuying—the four “Rs”—is key to diverting organic materials from landfills or incinerators and protecting human health and our land, air, and water. Waste reduction and recycling prevents greenhouse gases (GHG) emissions, reduces pollutants, saves energy, conserves resources, and reduces the need for new disposal facilities.”

BPI Compostable Logo

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At Earthcycle we source palm fiber from Malaysia, the largest exporter of palm oil in the world. According to the World Bank and the Asian Development Bank, Malaysia is also the world’s second largest palm oil producer, behind Indonesia.

Malaysia’s palm oil industry began in the early 1900s and grew rapidly in early 1960s as part of a government agricultural diversification program. According to the Malaysian Palm Oil Council (MPOC) , about five million hectares of land in Malaysia is under oil palm cultivation today, producing about 17 million tonnes of palm oil.

For years, after the harvest of palm fruit for oil, the leftover palm fiber was mostly incinerated or dumped in landfill, causing many negative environmental impacts. As part of the effort to move the Malaysian palm oil industry towards sustainability, a more productive use was discovered for this waste – packaging.

Earthcycle has developed an innovative way to turn this former waste into environmentally responsible packaging alternatives such as produce packaging, food trays and other applications.

The raw fiber used in the production of Earthcycle packaging is sourced from palm plantations in west Malaysia that have been reviewed against principles and criteria established by the Roundtable on Sustainable Palm Oil (RSPO) – an organization which defines and certifies sustainability in the palm oil industry. Heap of palm fiber

We also provide earth-to-earth packaging solutions. That means our product comes from the earth, and after displaying and protecting products, returns to the earth through composting. Earthcycle packaging is also certified compostable. That means it has been officially recognized as a product that will break down in a backyard compost. It turns into humus which can then be added as a healthy contribution back into the earth. What’s more, the palm fiber we source is ethically sourced and is not genetically modified.

For more on the palm oil industry, check out these links:

Potential of Palm Oil for Developing Countries and Role in the Food and Fuel Debate

Malaysian Palm Oil Council

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