Earthcycle

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The other day someone asked in response to my story on the “Trailblazers for Good” blog on Care2.com whether or not I would consider influencing and bringing about change in the palm oil industry? Well, the quick and high-level answer is yes – this has been my intention from the beginning – to create change in the industry by helping to create positive role models and economically viable alternatives for the disposal of palm waste. We recently had a discussion with a large palm oil plantation company in Malaysia and they agree that our company “represented the future of the industry.”

We became one of the early members of the Roundtable for Sustainable Palm Oil (RSPO), have volunteered to get a third party review done and verification to ensure the ethical sourcing of our raw palm fiber material, and continue to work with our supplier plantation to make improvements, measuring ourselves against the guidelines of the RSPO among others. And it really goes further than this.

After living in South East Asia for 15 years and returning to Canada, I was looking to develop a business concept that would allow me to not only address and help contribute to the sustainable development of the palm oil industry and a better quality of life and working conditions for those affected by the incineration of palm waste, but to also find a way to simultaneously address North America’s mounting waste problem, and the environmental and health hazards brought on by plastics. This is how Earthcycle Packaging was born!

Lofty goals? Maybe. But for me it is about aligning my values, passion and skills to affect incremental change in the short-term to hopefully inspire and bring about the necessary transformational change in the future.

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In time for Earth Day on April 22, the City of Vancouver announced a new three-phase curbside compost pick-up program for single-family homes. According to the City, phase one will allow families to add their vegetable and fruit scraps, tea bags, coffee grounds and filters to their yard trimming bins. In early 2011, we’re supposed to see this service extended to include all food scraps including meats, fish, dairy, bread, cereal products and food-soiled paper. The compost will be handled by a commercial composting facility, Fraser Richmond Soil & Fibre, which can generate the right amount of heat and moisture to break down this matter appropriately and in a timely manner.

As of yet, this program is unfortunately not available for apartment dwellers, although the City is working on a plan for Metro Vancouver to add collection to multi-family units and businesses. The good news is that there are some private grassroots initiatives starting up in Vancouver that are addressing the commercial composting challenge. Growing City for example started servicing the downtown Vancouver area last year.

There are significant reasons why cities, such as Vancouver, are finally jumping on the composting bandwagon. While composting initially costs more than land-filling, over the long-term, the benefits will outweigh these costs. Organic material from single-family homes in Vancouver makes up over 35 percent of garbage that ends up in our landfill. By diverting it to a local composting facility instead, we can reduce a large source of landfill-generated greenhouse gases, extend the life of our landfill, and generate a valuable resource for the community in the form of premium soil and mulch. What’s more, this industry generates additional jobs, and word has it that Fraser Richmond will also add technology that will allow for the production of renewable energy as of 2011. You can find out more on this through their parent company, Harvest.

Significant municipal infrastructure progress, such as adding new composting plants and programs, is good news for the alternative packaging industry. Such infrastructural change makes it easier to introduce innovative new packaging materials (made from agricultural fibers for example) as alternatives to traditional plastic packaging. It is one thing to find alternatives to plastic packaging, but if the infrastructure isn’t there to support that switch, it is more difficult to promote change.

More resources:

The Province: Vancouver OKs yard composting beginning April 22

Andrea Reimer: Curbside & Neighbourhood Compost Comes to Vancouver!

Granville Online: Curbside compost pickup in Metro Vancouver

Compost Council of Canada

US Composting Council

Natural Resources Defense Council: Keep organics and recyclables out of landfills and incinerators

Wikipedia: Composting

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The annual DuPont Packaging Awards recognize excellence in packaging developments. Encouraging your customers and their customers to enter the DuPont Awards for Packaging Innovation can open new marketing and communications channels throughout the value chain. Packaging designers, converters, consumer goods producers, retailers and equipment manufacturers around the world are eligible. The industry’s longest running, independently judged competition honors innovation, sustainability and cost or waste reduction. For entry details click here.

Earthcycle – Natureflex Organic Kiwi Package was the 2008 winning package.

Watch the Earthcycle Innovia package details here:

Watch what the DuPont Juror’s had to say (click on Winner: Earthcycle & Innovia on the right):

Watch jurors’ comments on 2008 winning package: Earthcycle – Natureflex Organic Kiwi Package

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Shannon Boase, Founder & CEO, Earthcycle Packaging Ltd.

For me, to be chosen as one of six SVN Innovation Award winners in 2009 was both re-affirming and inspirational. Sometimes, being in the business of doing good can make you feel like you’re the ugly duckling swimming in a big massive pond – becoming a member of SVN as one of the award winners felt like finally finding that “flock”. There are so many trailblazers here who have been through similar experiences – it simply makes for great learning being immersed in this community, able to share and network with so many like-minded individuals all coming together in one place.

I do what I do because it’s intuitive for me — because there is a problem, there is a solution, and the solution is a solution for much greater things than just finding the use for palm waste material. Earthcycle also addresses an important social element and the much larger environmental aspect. This is what speaks to me and continues to drive me.

SVN has actually been around for over 23 years, “inspiring business and social leaders to build a just economy and sustainable planet.” The SVN Innovation Awards were created to foster the next generation of social entrepreneurs, whether from the business or non-profit sector, to recognize the achievements of a new era of leaders, and to give them access to the over 500-member SVN community and its resources.

I’d like to thank the extremely professional staff at SVN for the important work they do – what a wonderful, caring group of individuals you are!

Check out the highlights from the 2009 SVN Awards
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